Over the past 5 years Samsung won 18 industry design awards last year alone from the more than Sony

Over the past 5 years Samsung won 18 industry design awards last year alone from the more than Sony. .in new product development and launch speed, the Samsung is also ahead of Sony. According to Samsung claims the company in 2004 for a product launch from concept to finished product an average of only 5 months and 7 years ago require 14 months. In order to Herve Leger improve on the technology and respond to changes in consumer demand, Samsung make great efforts to cut bureaucratic level, so that the new product development can be approved quickly and the corresponding financial and marketing support. At this point, each the rival Sony is clearly passing the buck.
Samsung business focus and internal unity on the next game of chess to make it effective to avoid the existence of internal friction Sony issues the year 1999, Samsung started to look on to become as global as the Sony Brand, look forward to in the digital convergence revolution, leading the trend. It launched a new brand slogan mm Marketing activities are not just a slogan, it is cohesion across the company's ties to Samsung's design and operations closely together. focus on the hardware makes Samsung the development of electronic products can have a free hand, did not Sony from the business sector to contain the contents of the power.